Eoltas | Adeo Web

Client
Services: Development
PIM
Area: E-Commerce
Website: https://www.eoltas.lt

EOLTAS: a million products for car enthusiasts

EOLTAS is a well-known Lithuanian automotive retailer with more than 1 million different products in its range. Although we started working with this client with the usual eCommerce support and minor improvements, the scale of the EOLTAS project soon grew.

One of the main challenges in working together was the company’s eCommerce expansion into new markets. Although the technical foundation had already been created, the new business direction brought many puzzles: new payment systems, additional points of sale, new warehouses, product pickup logic, etc. Having successfully implemented these systems, we helped EOLTAS manage business processes more effectively, use broader marketing tactics, and facilitate B2B customer shopping.

40+: physical stores in the Baltic region
1 million: online product range
30+: years of experience in the sector
B2B: commerce system for business

Task

EOLTAS is developing one of the largest eCommerce stores of this type in the Baltic States, therefore the range of tasks when working with them is complex. The client gave the highest priority to adapting the system to the specifics of new markets, more stable and efficient operation of the existing system and integration of marketing tools.

Adapting the system to new markets
Adapt to the specifics of the new market and develop or integrate digital tools for more effective expansion in it.
Expansion of technical functionalities
Increase the efficiency of existing systems by expanding the functionality of existing tools - internal systems and infrastructure.
Integration of marketing tools
Integrate additional tools that would help encourage the actions of website visitors and increase the company's sales.

Implemented technical solutions

Migration to Kubernetes, which helped increase the system's scalability and efficiency and reduced the costs of further development.
Updating the Akeneo PIM system for more efficient product information management and saving employees' time.
External integrations to ensure smooth business processes, e.g. TecCOM, TecDOC, CRM, AX axapta (ERP), Omnisend, LP API, etc.
Marketing integrations to improve sales: bonus system, promotions, loyalty promotion, awards.
SEO improvements: blog, redirects, navigation maps, metadata optimization, Schema.org data optimization, etc.
Representation of chemical elements in products in accordance with changed EU regulations.

Project Launch

In eCommerce, customer involvement plays an important role in the success of each project. In the EOLTAS project, this synergy helped achieve the desired result quickly and efficiently.

In fact, I consider EOLTAS to be an exemplary client. Constructive communication, specific expectations, and excellent technological knowledge of the client helped ensure effective communication between us. By smoothly combining business needs with technical capabilities, we found the most effective way to develop the project.

Liutauras, Project Manager

Results

Updated PIM system led to more efficient product information management, saved time for employees, and improved the experience for visitors.
Expansion of technical functionalities helped increase the efficiency of the existing system and infrastructure and allowed us to reduce future costs for its development.
Integration of marketing tools allowed us to increase user loyalty, improve e-commerce store’s accessibility in organic search and helped visitors find specific products more easily.
We successfully introduced digital business processes to the Latvian market in the B2B and B2C sectors, adapting them to the specifics of the market.
Updated Webservice tool simplified the B2B purchasing process.
Integrated search by car model improved the browsing experience for visitors.