- Client
- Services
- Development
- UX/UI
- Area
- E-Commerce
- Website
- https://www.shipzee.com
Unique Product Purchasing Service from the USA – Shipzee
Shipzee is a unique shopping platform that simplifies purchasing from U.S. stores. Its customers don’t have to deal with complicated customs procedures, extra fees, couriers, or other hassles. Users of the platform simply select the desired product, and Shipzee takes care of everything else.
Although the service itself was functioning well, the technical quality of the Shipzee system did not meet the company’s high expectations. The client approached us with the goal of improving system performance, implementing best programming practices (Scrum, CI/CD), and redesigning the platform’s visual and UX/UI elements. Additionally, the changes were aimed at optimizing the project’s maintenance costs.
- Speed
- Increased platform performance
- UX/UI
- New UX/UI design implemented
- Codebase
- Codebase refactored
- Costs
- Maintenance costs optimized
Project Task
We started the project with a technical audit and CRO (Conversion Rate Optimization) audit phase. This is a standard process where we thoroughly analyze the client’s system as if it were our own, identifying key problem areas. During this stage, we provide both technical improvement recommendations for the system and general feedback on process optimization for the project. The main issues we discovered during Shipzee’s audit included security vulnerabilities, inconsistent code quality, a lack of best programming practices, and inefficient UX/UI design solutions. After identifying these “pain points,” we decided to focus on three key areas that needed substantial improvements.
- Improved Code QualityEnhancements increased overall project performance and security.
- New UX/UI Solution ImplementedUsers now understand the service better and can make purchases more easily and quickly.
- Introduction of Best Programming PracticesReduced development and maintenance costs while preparing the platform for future scalability.
Implemented Technical Solutions
Development of a new front-end solution using Nuxt.js/Vue.js- Refactoring of the codebase using Laravel (PHP)
- Creation of a unified framework solution
- Implementation of LupaSearch for faster and more accurate product searches
- Migration to Google Cloud Platform (GCP) and Kubernetes for scalability and stability
- Resolution of critical back-end issues to improve security and performance
Design and User Experience
The main challenge for the design team was to simplify the process of using Shipzee’s services. The biggest issue was that users didn’t fully understand the unique nature of the platform. The customer journey was complicated, and the website lacked design elements to guide the user effectively. For instance, since most products are shipped from another continent, delivery times are significantly longer than usual. This needed to be explained early in the purchasing process to avoid confusion or disappointment.
Challenge
One challenge, which often goes unnoticed at the beginning of IT projects, is the lack of proper programming practices. This issue surfaced in the Shipzee project, affecting system growth and scalability. Our primary goal was not only to address existing problems but to ensure that the project was technically prepared for future updates.
Result
Improved Code QualityEnhancements increased overall project performance and security.- New UX/UI Solution ImplementedUsers now understand the service better and can make purchases more easily and quickly.
- Introduction of Best Programming PracticesReduced development and maintenance costs while preparing the platform for future scalability.