- Client
- Services
- Development
- Strategy
- Area
- E-Commerce
Moving a shopping mall online - Trobos
TROBOS is a unique online marketplace that aims to replace a real shopping mall. The main difference from your ordinary eshop here is the selection of products. In TROBOS you can find completely different products from different categories and vendors, make a single purchase and get your items the same day.
In cooperation with the Vilnius Prekyba (the largest group of private companies in Lithuania) we have created a new type of eCommerce that unites 15 biggest Lithuanian retailers: from pharmacies to DIY stores. We have developed 3 different solutions that came together into one ecosystem - TROBOS.
- 15
- retail chains
- 55k+
- products at launch
- 3
- systems
- 40+
- team members
Project Task
Online marketplaces usually combine multiple stores under one roof allowing buyers to get different category products more conveniently. It’s a fairly new concept that is rapidly getting more popular. Developing a complex project like this always causes many challenges in both, choosing the right technical approach and planning user behavior on them.
The main idea of TROBOS was truly ambitious: a buyer would choose items from different vendors, those items would be collected by a courier and delivered straight to the client’s door on the same day.
To make this goal come true we have developed 3 different solutions that would effectively communicate with each other and provide excellent experience for all parties - sellers, buyers and couriers.
- Create a digital marketplace – a platform that unites different vendors' catalogs and presents the information in one convenient space.
- Create an Android and iOS app for couriers, which helps efficiently track and deliver orders.
- Integrate an Order Management System (OMS) – an internal tool to manage incoming orders, track inventory, handle accounting, and other related processes.
Implemented technical solutions
Used a PWA solution that ensured best user experience: high load speed, usability and wider functionality.- Used Symfony PHP framework to develop OMS and Android/iOS applications.
- Made full catalog integrations with 3 biggest retailers: Maxima, Eurovaistine, Ermitazas.
- Developed an API for integration with other vendors and their order management.
- Created SSR and caching solutions for better performance and smoother browsing experience.
- Used Google Cloud platform to ensure high level security and technological edge.
Design and User Experience
Due to its business model, the TROBOS project is characterized by complex information aspects. In order to transform this information into a convenient product for different audiences (visitors, vendors, couriers), we had to find an effective visual solution. The main task for our UX/UI team was to create a unified design across three different systems and ensure their smooth interaction.
The modern design solution helped the clients achieve their goals and allowed sellers to manage their orders effectively. The browsing patterns ensured a smooth user experience across different parts of the system and their communication. The unified design brought together different project components into one recognizable ecosystem.
Project Launch
The complexity of the project and working with the biggest retailers in the country made the development of TROBOS a truly exceptional process. One of the most difficult tasks here was to connect separate vendors with different business logic into one mutual system. High expectations of the client combined with a limited time frame required high resilience of the whole team.
“On the TROBOS project we had to be extra focused. Expectations for top level quality deliverables in combination with pretty tight deadlines made us find that extra gear. However, our team did the impossible and successfully overcame these challenges. At one point it was getting difficult to count all the people who took part in this project - at its peak we hit around 40 team members. I am grateful for having every one of them.”
Project manager
Result
At the starting day the system already had 15 integrations of major vendors (Maxima, Eurovaistine, Ermitazas, Pegasas, etc.) and a catalog of more than 55.000 products.- The OMS helped the client to process received orders, track the inventory, do accounting and manage other related processes.
- Mobile applications were created to effectively track and manage order delivery. Android and iOS apps were to be used by couriers and delivery partners.
- Designed customer behavior ensured a smooth experience for different audiences - sellers, buyers and couriers. Unified design connected different project parts into a recognizable ecosystem.