- Client
- Services
- Development
- Strategy
- Area
- E-Commerce
- Website
- https://www.verkter.lt
Verkter
Verkter is the largest online store for work tools in Scandinavia and Northern Europe, offering the most extensive range of tools for professionals and hobbyists. The first Verkter e-store in Lithuania was launched in 2011.
- 40%
- increase in conversions
- 25%
- growth in e-commerce revenue
- 50%
- of total traffic now from mobile devices
- 20%
- annual growth in online sales
Project Task
To reach a larger audience and increase sales, we needed to develop new features and offer solutions to help the e-commerce store become more visible. Their previous e-commerce platform was outdated and lacked integration capabilities that could make the website more appealing. Verkter decided to migrate to Magento with the goal of maximizing mobile traffic and increasing the conversion rate.
- Optimize Inventory Tracking and Resource ManagementDevelop an internal tool for managing stock levels, tracking inventory, and handling related processes.
- Upgrade the E-commerce PlatformTransition to the Magento framework for faster and more robust e-commerce development.
- Implement New FunctionalitiesEnhance the e-store with external integrations and improved functionalities to boost efficiency and user experience.
Implemented technical solutions
ERP Module Integration: Embedded ERP module for inventory tracking, stock transfers, and low-stock alerts.- Improved Search with SOLR: SOLR module implementation to enhance product searches, allowing users to find items even with typos.
- Automated Email Communication: Integrated Nels for automated email campaigns and communication.
- Magento Modules: Over 25 Magento modules were deployed, with the core functionalities completed in just 15 weeks.
Result
Simplified Product SearchThe SOLR module made it easier for users to quickly find desired products.- Enhanced Inventory ManagementExternal integrations improved stock tracking and resource management, boosting overall efficiency.
- Easier Store AdministrationThe Attribute Splash module allowed administrators with no programming skills to create additional pages within the e-store effortlessly.