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Screenshot of the project
Client
Logo. /content/case-studies/wurth/wurth-logo.png
Services
  • Development
  • UX/UI
Area
E-Commerce
Website
https://www.wurth.lt

An international leader in production, assembly, and sales - Würth Lithuania

The history of a family business that evolved into a global-scale company generating over 20 billion euros in annual turnover: representatives of the Würth Group in Lithuania, “Würth Lietuva,” currently operating 30 physical retail locations with over 70 active salespeople, entered the Lithuanian market without an e-commerce solution. The client approached our team with the need to create a new and efficient system, digitizing part of the processes for the B2B sector and reducing the workload for managers.

The e-commerce development example from the Würth.de headquarters in Germany served as the primary starting point for analyzing best practices in system operation, which we used to implement the most technologically innovative solutions.

Fragments of the e-shop
14k+
product assortment
3.5k+
of attributes and filters
Innovative
search solution
Integrated
automated testing

Project Task

A B2B e-commerce solution was developed for the company, integrating efficient search functionality and implementing key tools to ensure an optimal end-user experience tailored to the shopping habits standards in the Lithuanian market. The goal was to maximize the performance of the online store and prepare an internal system infrastructure for convenient management with strategically important integrations.
  • Dedicated Team
    We assembled an internal team with diverse competencies to meet all the client's technical expectations.
  • Technology Selection
    After a thorough analysis of business needs, we selected the most suitable technological foundation to achieve the desired results, ensuring smooth continuity of operations.
  • Additional Integrations
    We integrated essential yet non-redundant tools that enhance the user experience.
Fragments of the e-shop

Implemented Technical Solutions

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    A reliable e-commerce framework was implemented, built on PHP Symfony, enabling the execution of core business functions.
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    The LupaSearch product search tool was integrated, allowing for faster and more accurate product searches.
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    Kubernetes technology was selected for the infrastructure, ensuring smooth system operation and quick responsiveness to the constantly changing user traffic volume.
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    Courier integration was implemented, ensuring efficient delivery.
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    High performance was ensured through optimized system processes.
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    Additionally, automated tests were implemented to cover the full functionality of the system.

Project Challenge

“The biggest challenge during the course of this project, which we managed to resolve quite smoothly, was the integration with the client’s system via REST API. This allowed synchronization of the product catalog, customer information, and orders with B2B.

We are pleased with the productive and ongoing collaboration with Würth Lithuania and their trust in our solutions and expertise. During this time, we developed an integrated e-commerce platform that not only optimized sales processes but also enabled efficient management of customer orders, warehouse stock, and logistics. The client was actively involved in the project, providing valuable feedback and ideas that helped tailor the system to their specific business needs.”

Liutauras, Project Manager

Fragments of the e-shop

When optimizing the shopping process and user experience of the page, it was essential to consider the following aspects

Intuitive Design: To ensure that users can easily navigate the website and quickly find the products they need, a clean and intuitive design was created. Clearly laid-out menu items, easily accessible filters, and sorting options helped ensure a smooth experience on the platform.

Fast and Accurate Search: We integrated advanced search technology that allows users to quickly and accurately find the products they need, even with a large inventory. Features like autocomplete, product recommendations, and search result filtering by various criteria helped optimize the user experience.

Mobile Version: Considering the increasing use of mobile devices, a responsive design was developed to ensure that the platform is easy to use on computers, smartphones, and tablets. This helped attract a broader customer base and increase sales.

Personalized Recommendations: By utilizing data analysis and monitoring customer behavior, we created a personalized recommendation system that suggests products matching users’ needs and previous purchases. This increased customer satisfaction and loyalty.

Efficient Order Management: We integrated systems that allow for effective management of orders from product selection to delivery. This included supply chain optimization, inventory management, and logistics solutions that ensured fast and reliable delivery of goods.

Security: We ensured a high level of data protection by integrating advanced security technologies that safeguard customer information and ensure secure payments.

Customer Service: We developed an integrated customer service system that allows for quick and efficient resolution of customer inquiries and issues. This included a live chat feature, a FAQ section, and various support forms.

Fragments of the e-shop

Result

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    A new solution was created that allows for the expansion of the e-commerce website’s functionality."
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    The design was executed while maintaining consistency with the Wurth.de site, ensuring a similar aesthetic and providing a comfortable user experience."
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    We implemented an advanced search tool that enables users to quickly and accurately find the products they need, even with a large inventory. The autocomplete feature, product recommendations, and filtering of search results by various criteria helped to maximize the optimization of the user experience."
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    Integrated automated testing ensured the functionality of the website and the quality of the user journey."