PIM
Accurate, up-to-date, and comprehensive product information is the key to e-commerce, often determining whether a customer will purchase the offered product or service online.
In an online store with a few or several dozen products, it’s easy to maintain such information. However, when thousands or even millions of products appear on virtual shelves, significant challenges arise:
- How to manage data efficiently?
- How to optimize the time employees spend on this?
- How to ensure that the customer receives enough information?
This is where Product Information Management (PIM) systems come in, which consolidate data from different sources, increase management efficiency, and become a single 'source of truth.'
When is it worth using a PIM solution?
Large number of products
PIM helps efficiently manage a large number of products (SKUs).
Different sales channels
Information from different channels (e-commerce, physical stores) in one place.
Better customer experience
Detailed information helps customers make better decisions.
Different markets
PIM manages product information across different markets in a unified way.
More efficient use of time
By reducing manual work, the team's time is used more meaningfully.
Smoother processes
PIM system turns product management into a modern and convenient process.
Key benefits of the PIM system
Direct sales channels
Empower your business by eliminating intermediaries and selling directly to your customers. Our M2C solutions provide a fully customized platform, allowing you to manage all aspects of your sales process—from product presentation to transaction management—giving you the ability to control your brand's narrative and customer experience.
Comprehensive information for buyers
Product information directly influences the buyer's decision, with high expectations today. The PIM system ensures that information is accurately filled out, comprehensive, and always up to date. This provides products with a competitive advantage, reduces return rates, and boosts business returns.
Saves product team’s time
An intuitive, modern user interface makes it easier and faster for those managing the information to work, while user role management enables efficient task distribution.
Our choice – Akeneo PIM
Akeneo is a powerful yet flexible product information management system that can be easily adapted to the needs of clients of different sizes. Since 2017, we have been implementing and developing Akeneo PIM for our clients. Working together, we have completed several projects for business leaders in our region and have been official Akeneo partners for many years. We choose this platform due to its broad integration possibilities, continuously expanding functionality, and intuitive user interface.
